In this digital era, everyone is using distant content management systems and among all WordPress has become the most reliable one. Even if someone has do not have a thorough knowledge of programming he/she can manage complex websites with the help of WordPress’s friendly dashboard and themes. It has become one of the most preferred platforms due to its plugins architecture and innovative template systems.
The major advantage of this website is that it is open source and this allows the coders to modify the websites and create a new possibility without having to pay for trademarks or registration. They are easy and simple to use even for a beginner and can be learned with a few hours.
We all know that developing SEO friendly content for your websites helps in SERP’s ranking. And WordPress is the most user-friendly way to place content without having to worry about the knowledge about the codes.
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Website Migration On WordPress
Once your website is live ion WordPress, there could be a possibility that could trigger discomfort with its functionality. At such a time, one can move the website to a different platform and thus, this gesture of moving to a different platform is said to be WordPress migration.
Reasons Of The WordPress Website Migration:-
Re-branding
Rebranding could be one of the main reasons to move the site to another platform. If in case you are deciding to re-brand and need to move the contents to a new page, then there is no need to build a new website from the very beginning. Instead, you can transfer the contents to a new domain by using migration and can further make changes to the existing content.
Not responsive websites
Over a period of time, some sites can become slow to new mobiles screens. If the responsive feature of the website is affected by your present plan then it’s better to swap to a new platform.
Unreliable hosting
If your hosting platform is interrupted by website function, then you can consider changing to a different platform. In order to do this, you will need to move to a new server that you have purchased.
7 Tips To Avoid WordPress Migration Mistakes
WordPress Migration can come along with some of the mistakes that you may fall prey of. So, here we have listed below tips to avoid these mistakes:
Improper Planning
Before preceding the process of WordPress migration, make sure that the steps are examined properly. The migration here does not mean to move the files; it includes the SEO and the user traffic to the websites. Plan this without biasness from a business point of view not just from a technical point of view.
Bad SEO output
While WordPress migration, make sure that you seek help from expert on SEO. The ranking of a website can be highly compromised with the unbalanced migration. SEO helps in the ranking so it is always advised to seek proper consultation of SEO experts before making the move.
Lack of testing
Planning is not only the key thing to look into. You also need to test things deeply before you take a further move and launch your site. Make sure that the new hosting network is the right fit for your website. And do not rush into things and the final results. It’s better to delay the migration if you have found some problems during testing as any loss in the data could totally affect either website function.
Announcing beforehand
If you are the owner of a business, then make sure that your clients are well aware of the new changes. You need to provide them enough warning to the active users about the migration and keep the old website open for redirection. Once you have switched your website completely, do not disable the old website instead keep it alive and record the traffic flow to that website.
Backing up the site
Before you the migration process, it is advised to back up all your data as this will serve two major purposes- first of all you will have a copy of your website and secondly, you will avoid the mishaps. Make sure to take enough backups for your whole website so that there is no further loss to your site. Also, in case the PHP time-out during migration, the site could hang, this means you could lose some information, so having a backup on a cloud is always beneficial for you.
Avoid duplication
Once you complete the process of migration, there is a chance that your data on the site can be cloned. This could result in two types of the same content available on the internet which can further affect your SEO ranking. Google is very particular about duplication and this can further affect adversely and lead you to penalties.
Cross check the back links
When you change the domain of the website, the backlinks also changes, so make sure that all the links are cross checked and corrected when needed. You need to go through every post, page and blog thoroughly and fix any kind of disparity that you find.
Summing Up
Migrating a WordPress website from one to another location requires a lot of serious work. And it is equally important that while migrating you don’t lose any of your data on your website. But if you want to avoid the mistakes that can affect your data you can go through the above mentioned tips.
Author bio: Russell Wiltenburg is a content manager at Enterprise Web Cloud, leading digital marketing & web designing in Mississauga. He loves writing informative and technical blogs acknowledged by many entrepreneurs around the world. You Can Follow Us on Facebook, Twitter or Instagram.
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