Setting up your own website has always been readily available – except now it’s much easier. There are plenty of content management systems out there that are easy to navigate and can help users pull together a professional site with no prior web-design or hosting experience. The preferred provider of choice is usually WordPress.
WordPress has proven increasingly popular over the years. Its use has grown alongside the massive increase of the digital market – with activities like lifestyle and food blogging, as well as citizen journalism, now becoming paid opportunities. Communicating with readers and customers is much more efficient and far-reaching than it used to be, and it’s due to sites like WordPress.
Why Choose WordPress?
There are various reasons why WordPress is the popular choice, not least for its suitability for CMS amateurs.
It’s SEO-Friendly: Putting a site together is the easy part – getting it noticed is something different altogether. WordPress’ sophisticated design makes it more recognizable by search engines. Its clean coding and unique meta-tag keywording on all pages and posts makes ranking high on the likes of Google more achievable. There are also great plugins that can help users optimize their content for SEO purposes.
Easy to Customize: For some people and purposes the free themes are enough. But there are thousands of premium themes available, most of which are engineered to a particular market or function. While the premium themes may come with a charge, it’s often not too bad considering that WordPress can be a free hosting experience. The options to customize are always better with premium themes. The modifications can be made yourself, or with help from the wide community available and the WordPress support team.
Plenty of Plugins: For the best customer and user experience, WordPress offers around 50,000 different plugins to choose from. Plugins are add-ons that are seamlessly integrated into your website, and they allow for greater customization of site functionality. Contact forms and payment systems are both important features for an online retailer, for example.
Having too many plugins on your site can cause it to slow and become harder to manage. For the fastest WordPress hosting, be sure to do your research and find which ones are most suited to the site you intend to create. There are some that belong on most sites, however, so here’s a few of the most popular ones to get you going.
A few of the Most Popular WordPress Plugins
Yoast SEO: Yoast SEO is a great tool for anyone who needs a bit of help with SEO. Along with giving useful information and tips about SEO along the way, it’s effective for helping optimize your content for greater results on search engines.
Smush Image Compression: Sites that require striking images without a compromise on quality should be using Smush Image Compression. It’s a useful tool for changing image sizes without having to sacrifice any of its original qualities. Users can also pay for premium version for an even greater service.
MailChimp for WordPress: This plugin is for anyone who requires mailing list services. Creating a mailing list for your site means better communication with customers and readers and is an effective way of promoting marketing campaigns new products or discounts.
Conclusion
WordPress does a good job of making sure its services can be used by anyone. With so many options available for plugins, themes and general customization, it’s a lot easier to take the load off and let some of the tools do the work.
One issue all site-owners must contend with is security. Were anybody to specifically target your site, or its backend, the outcome could be detrimental to both your costs and service. Thankfully, many of the plugins available can be used to strengthen your security – like placing a lock on your WordPress account after multiple failed login attempts, for example.
Be sure to do your research on the plugins that are useful for the customization, customer-enhancement and security of your site.
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