Are you working on the next big thing? Do you want to plan a great launch event?
Then you are reading the right article because we have put together the best resources and came up with a plan to help companies create buzz around their latest products. While some companies prefer to launch their product with a simple press release if you want to attract audiences you should do more than this. When you have big news, you should share it in a big way. From delivering the perfect message to inviting the right people and crafting an inviting package, there’s a lot that goes into putting the product on the market.
Here is what you should do.
Create excitement with a pre-release giveaway
If you want to sell your product fast you should make people feel excited about its launch. You can spill the news with a couple of weeks or even months before officially releasing the product.
A great marketing strategy is to run a contest or to organise a pre-release giveaway. You should offer the product to a small group of people who can promote it before placing it on sale. There are multiple options from which to choose when it comes to offering giveaways: as prizes for a contest, as gifts for loyal clients, as promotional materials for influencers, and so on.
It’s important the technique you choose to make the product viral before officially releasing it. Sharing it on social media will help you reach new audiences and create buzz around the launch event.
Decide the channels you will use to share content
During the planning stage, you have to determine what channels you prefer to use to share information about your latest product. Do not make the mistake to think that by choosing all the channels available you will reach more people. You should choose the ones that can help you reach the right clients. You should focus your attention on one main channel, for example an event, and three or four other supporting channels. Instagram, Facebook, your website and email are some great examples of channels that will support your event.
Before launching the event, you should make sure that everything works flawless and the clients will be satisfied with the quality of the product.
If you choose to host an event, you should permanently communicate with your team to make sure everyone is happy with the services you deliver.
Work closely with your sales team
The purpose of the launch event is to facilitate sales, and you should work with your sales team to create a plan to start selling the product the day you release it. You should promote the event and invite prospective buyers to drive leads right on the day of the launch.
When running a release event, you have to make sure that your sales team has the opportunity to talk to your clients in an organised way. It’s the best way to inform the clients what benefits the product brings and to show them you are interested in finding out their opinion. Create a comfortable space where your clients can get in touch with the sales team and ask questions. The spot should be connected to the internet and equipped with computers and samples. By offering samples, you allow people to try the product and facilitate sales.
Design an emotional campaign
You should run a promotional campaign a month before the event to announce the product and to drive emotions. People buy based on their emotions and you should set up your campaign on this aspect. Your launch campaign is a great tool to share facts about the product and to influence people’s emotions. It doesn’t matter the type of product or service you provide if you can tie it to a profound emotion you are more likely to find a buyer.
The campaign should include a product presentation. When you create it, you have to keep in mind that people buy things to solve their problems because they are experiencing an inconvenient. The presentation can drive emotions if you are sharing the right message, use the right presentation music, and integrate the right colours.
Why should you use background music when delivering your message? Music can make the presentation more enjoyable for the audience and maintain their attention. The sounds associated with your message will help the public remember the message of the video and will help you generate the right emotions. Make sure you use royalty free music when you create a product presentation because it will ensure that your video is not deleted and your account banned.
What colours should you use when creating a product presentation? Colours have the power to evoke different emotions make people to enjoy a certain thing or to reject it. It looks like they work on the human psyche at a subliminal level. Keeping this in mind, it’s important to choose wisely the colours for your presentation to achieve the desired effect.
The selection of colour highly depends on the message you want to communicate. For example, warm colours are used for presentations that show drive enthusiasm, optimism, and energy. Cool shades make a piece of content look professional and send a message of peace and dependability. Every colour is associated with certain concepts or emotions, but you should be careful when choosing them because they can differ from a culture to another. For example, red means prosperity in China, and love and passion in the Western countries. If you want to deliver the presentation in a Western country then the following associations will apply:
- Beige – conservatism and dullness
- Brown – nature and dependability
- White – purity
- Black – mystery and elegance
- Purple – royalty and luxury
- Blue – transparency and calm
- Green – nature and fertility
- Yellow – hope and happiness
- Orange – energy and optimism
- Red – anger and passion
Once you know the meaning of the colours, you can combine them to transmit a certain message. You should not combine more than three bold colours because they may overwhelm the viewers.
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