Technology has grown rapidly and shows no signs of slowing down. And with it, consumer habits have changed. Long gone are the yellow pages – now when anyone needs anything they turn to the internet. In fact, there are over 2 trillion Google searches per day.
Wouldn’t it be great if your business appeared next to one of those relevant searches?
Online advertising could make that happen.
Advertising online is simply using the internet to market to potential customers; it has many advantages over more traditional methods such as newspaper, radio and billboard ads. The main reason for this is because they can be highly targeted, meaning that your ad is less likely to be glanced over or thrown away.
Online advertising can take many forms, but at the end of the day if you’re doing something that promotes your business online – that’s online advertising.
These are the most popular methods:
- A website with original content
- Social media pages
- Banner & display ads
- Pay Per Click (PPC) ads
- Search Engine Optimisation (SEO)
With so many potential customers online searching for a business or service like yours, it’s simply a case of letting them know you’re there. These methods will allow you to do this.
Whichever route you choose, the benefits really have the potential to change your business, so let’s find out what they are:
A Long-Term Strategy
Firstly, online advertising is an investment. The internet is the future, and is now the backbone for all the other technological discoveries humankind make; the world doesn’t function without the internet. So, it’s a sure bet when it comes to predicting future trends.
But more importantly, the internet provides you with a ready-made audience. A huge one.
To be more precise, 3.8 billion people use the internet every day. You’re not going to beat those kinds of numbers with more traditional advertising methods.
You only have to look around to see it’s the truth. Everyone has a smartphone in their hand. If their attention is already captured, why waste time and effort trying to drag their eyes away to something else?
By advertising on the platform they can’t get enough of, you’re way more likely to see results.
Proven To Be Highly Effective
If you’re after further proof of how effective advertising online can be, just look to the big businesses. Amazon’s marketing budget for 2017 was a humongous $10.070 billion.
Now, obviously, you can start on a much smaller scale.
But the point is that a large, successful company wouldn’t be pouring their profits into something that wasn’t worthwhile, would they? By replicating their methods on a smaller scale, you too could see some of that success.
Therefore, it’s fair to say the benefits of advertising online are only just starting. If you learn how to use it to your advantage, you’ll be way ahead of the competition now and in the future.
Full Control of Your Ads
It can be difficult to measure the success of your traditional advertising. In turn, it’s even harder to say whether it’s a good way to spend your money.
Of course, you can still easily waste your budget online, but it’s a lot easier to rectify.
Everything you do online, you’re in control of. You make the decisions.
These aren’t blind decisions. With a wealth of data and analysis available, you can easily see how many leads and sales you’re getting. This means you can measure your success and see what’s working and what’s not. From there, you can make changes accordingly and continue to get better.
Your Very Own Fan Base
A good recommendation goes a long way. Word of mouth marketing is any businesses’ dream because people trust what others say.
Online it is super easy to leave reviews. Google, Facebook and TripAdvisor are just some of the sites that attract customers to voice their opinions. So, if you provide great customer service, people will write about it where everyone can see.
This then snowballs: you’ll get more business because you appear more trustworthy, and the more trustworthy you appear, the more people will choose you.
These honest reviews are worth a thousand flyers. But if you’re not online to benefit from these good comments, you’ll be missing out.
Finding Your Perfect Customer
Advertising has a bad reputation for bombarding people with uninteresting, irrelevant ads. But online, you’ll often find that the ads you see appeal more to you. That’s because you’ve been highly targeted.
Here, it’s possible to choose who you advertise to. The main benefit of this is that you can pick those who are most likely to become your customer.
For example, when you create ads to appear alongside online searches, you can dictate what you do and don’t want to appear for. Let’s say you’re selling blue leather sofas in Liverpool. You can put all of these things into your search terms.
This means that, if you want, you can only appear to people in that area, who want that colour, that material and that kind of sofa. So, you can be sure that when people click on your ad, they’re interested in buying.
Of course, there’s a lot to learn when it comes to getting this right. But, with practice and a few handy guides by your side, you’ll soon learn what’s best. Then, you can benefit from getting customers that are truly interested in your business visiting your website.
Is It For You?
Advertising online is a method for businesses who want to future-proof their businesses. With its increasing importance in today’s world, the internet provides access to billions of people.
But, you don’t have to tackle it alone.
If you want to reap all the benefits of advertising your business online, there are companies out there that will help you to do just that.
Adzooma offers Google Ads management to businesses who want to create highly-targeted ads online. They will do all this for you and manage your budget along the way, so you can be sure you’re getting results.
Adzooma also provides custom-made websites that are designed specifically for your business; with bespoke designs and copy, you can be sure that people who visit your site will find it easy to become customers.
Do you want an advertising method that will last for years to come?
Start advertising online today.
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