Are you a budding startup looking to rock a smashing trade show booth for the best impact? Trade show displays are literally great for augmenting your brand value and stepping up your firm’s profitability not to mention the customer connect and brand awareness you get. As a startup, however, you will need to employ a bit more ingenuity and creative flair to design an outstanding & eye-grabbing exhibit that would turn all heads. While you can take inspiration from the top booth designs of 2018, here are a few cool flashy display ideas for your next promotional event.
Concept Development
As a startup, you should work on your concept development, the decor, and merchandise presentation. How do you plan to dazzle your audience? Remember you are a fresh exhibitor, so you will have to install a booth that could attract your audience. Think outside the box, and go for tech solutions, such as AR powered wall displays or back-lit trade show displays instead of humdrum standard monitors. Bring creativity with bold, yet intriguing colors. While crafting your floor design and concept, keep your target audience in mind and use common accessories in unique ways for poignancy.
Partner With Industry Experts & Marketing Specialist
Make sure you collaborate with the big STALWARTs in the industry who are adept at showcasing merchandise successfully and delivering top results. Connect with trade show organizers, the biggies in decor & planning, and the logistics & shipment experts to ace your game. Your booth design will surely benefit from the advice, support, and knowledge of these specialists. Using their advice, come up with awesome custom solutions, ideas to maximize your budget, ways to jack up graphic design.
Investment in a Great Booth With A Startup Mindset
There will be a variety of attractive exhibits at the event and you need to focus on maintaining a competitive edge but you are just a startup! So, how would you stand out from the crowd? Go with a startup mindset throughout the promotional process. It will help with the ingenuity and ideas will come teeming whether it is your logo, the content on your booth or the theme. While keeping the budget in check, invest in technology solutions. Opt for VR powered activities, virtual contests, gamification, takeaways, vibrant signage and innovative ways for your audience to interact with your merchandise and your staff.
Be Smart & Eye-Catching
Storage space, lavish accessories and booth size can often be an impediment for startups, due to their limited budget. Nevertheless, why let that botch your chances of making it big at the event. Start small, go for an eye-catching portable display with snazzy signage and rent your floor space instead of buying it. Check with a reliable firm like ExpoMarketing for business models, display rentals that are extendable and other customizable exhibit accessories. If you are adroit and ingenious, there are plenty of ways to morph a pallid small booth into a larger-than-life adventure hub. It will have your audience hooked to it till the end.
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